Building Brand Loyalty: A Lesson from HALL Winery

It's tough to be a winery these days, and it's even tougher to build a rabid, loyal fan base among consumers. As a wine club member at HALL Winery in St. Helena, California, I was more than a little impressed when I received my expected shipment from the winery last night. The box was filled … Continue reading Building Brand Loyalty: A Lesson from HALL Winery